What intrigues me most about TOMS Shoes is the risk. If no one bought their shoes (and later shirts, sweatshirts, hats and babywear), TOMS wouldn't be able to afford to send free shoes overseas. It seems like that's what business is all about these days - taking a risk because you have the confidence to stand behind it and know that it, or you, will succeed. People are doing this everyday as they launch new plans and strategies for how to recover in the economic climate, or become more daring in the hopes of drawing in a new audience. It is invigorating to see people, companies, and organizations prosper under this mentality, and it's inspiring to watch consumers continue to support what they believe in within their current means. I can only imagine how amazing the changes and advances that people choose to make will be when security and stability are restored.
Thursday, May 7, 2009
TOMS Shoes for Change
On May 5, TOMS Shoes celebrated its 3rd birthday and a plan to give over 300,000 shoes to children in need in 2009. In 3 short years, TOMS has not only become a fashion statement and volunteer and donation organization of choice, but has also traveled the world and donated over 140,000 pairs of shoes to children across the globe. The best part? TOMS works with a One for One model - for every pair of shoes that you buy, TOMS will give a pair away.
What intrigues me most about TOMS Shoes is the risk. If no one bought their shoes (and later shirts, sweatshirts, hats and babywear), TOMS wouldn't be able to afford to send free shoes overseas. It seems like that's what business is all about these days - taking a risk because you have the confidence to stand behind it and know that it, or you, will succeed. People are doing this everyday as they launch new plans and strategies for how to recover in the economic climate, or become more daring in the hopes of drawing in a new audience. It is invigorating to see people, companies, and organizations prosper under this mentality, and it's inspiring to watch consumers continue to support what they believe in within their current means. I can only imagine how amazing the changes and advances that people choose to make will be when security and stability are restored.
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What intrigues me most about TOMS Shoes is the risk. If no one bought their shoes (and later shirts, sweatshirts, hats and babywear), TOMS wouldn't be able to afford to send free shoes overseas. It seems like that's what business is all about these days - taking a risk because you have the confidence to stand behind it and know that it, or you, will succeed. People are doing this everyday as they launch new plans and strategies for how to recover in the economic climate, or become more daring in the hopes of drawing in a new audience. It is invigorating to see people, companies, and organizations prosper under this mentality, and it's inspiring to watch consumers continue to support what they believe in within their current means. I can only imagine how amazing the changes and advances that people choose to make will be when security and stability are restored.
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This is a novel and noble idea! Here's for more TOMS in business.
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ReplyDeleteI just got my first pair of them in the mail last week! go me! go tom! go u!
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