Wednesday, October 29, 2008

No need for $150,000 here

Michelle Obama told Jay Leno on the Tonight Show on Monday she purchased her yellow outfit online from J.Crew. J.Crew swiftly capitalized on this marketing opportunity by making "Michelle" and "Obama" searchable on their site. Type it in and the gold Pembridge Dot Camilla Skirt she wore pops up. That item skyrocketed to the most-viewed item on the site yesterday, receiving 464 percent more hits than the day before. Traffic on J.Crew's site as a whole increased 64 percent. They must still be dealing with a traffic spike because the site crashed as we tried to purchase the skirt, though it seems to be working fine now. Read more...

Here's a woman who can do fashion on a a time of economic crisis, less is more. Hats off to you, M!


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